Santa Rosa Beach is a medium-sized coastal town (i.e. on the ocean, a bay, or inlet) located in the state of Florida. With a population of 21,931 people and four associated neighborhoods, Santa Rosa Beach is the 142nd largest community in Florida. Much of the housing stock in Santa Rosa Beach was built relatively recently. The construction of new real estate can often be taken as an indication that the local Santa Rosa Beach economy is robust, and that jobs or other amenities are attracting an influx of new residents. This seems to be the case in Santa Rosa Beach, where the median household income is $104,781.00.

Santa Rosa Beach home prices are not only among the most expensive in Florida, but Santa Rosa Beach real estate also consistently ranks among the most expensive in America.

Also of interest is that Santa Rosa Beach has more people living here who work in computers and math than 95% of the places in the US.

Telecommuters are a relatively large percentage of the workforce: 18.85% of people work from home. While this number may seem small overall, as a fraction of the total workforce it is high relative to the nation. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Another notable thing is that Santa Rosa Beach is an extremely popular vacation destination. A significant portion of the population is seasonal. During the vacation season, the town experiences a large influx of people who take up residence in second homes they own in the area. As the vacation season ends, the population drops again, leaving behind a substantially quieter and smaller town.

Santa Rosa Beach is a good choice for families with children because of several factors. Many other families with children live here, making it a place where both parents and children are more likely to develop social ties with other families. The town’s good public school district and large population of college-educated adults provide an environment conducive to academic success. Many people own their own single-family homes, providing areas for children to play and stability in the community. Finally, Santa Rosa Beach’s overall crime rate ranks among the lowest in the country, making it one of the safest places to raise a family.

Santa Rosa Beach is also nautical, which means that parts of it are somewhat historic and touch the ocean or tidal bodies of water, such as inlets and bays. Quite often, nautical areas such as these attract visitors and locals who come to enjoy the scenery and various waterfront activities.

The citizens of Santa Rosa Beach are among the most well-educated in the nation: 47.42% of adults in Santa Rosa Beach have a bachelor's degree or even advanced degree, whereas the average US city has 21.84% holding at least a bachelor's degree.

The per capita income in Santa Rosa Beach in 2022 was $66,593, which is wealthy relative to Florida and the nation. This equates to an annual income of $266,372 for a family of four.

Santa Rosa Beach is a somewhat ethnically-diverse town. The people who call Santa Rosa Beach home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Santa Rosa Beach residents report their race to be White, followed by Asian. Important ancestries of people in Santa Rosa Beach include English, Irish, German, Italian, and European.

The most common language spoken in Santa Rosa Beach is English. Other important languages spoken here include Spanish and Italian.