River Falls is a medium-sized city located in the state of Wisconsin. With a population of 16,609 people and four associated neighborhoods, River Falls is the 53rd largest community in Wisconsin.

Also of interest is that River Falls has more people living here who work in computers and math than 95% of the places in the US.

A relatively large number of people in River Falls telecommute to their jobs. Overall, about 9.68% of the workforce works from home. While this may seem like a small number, as a fraction of the total workforce it ranks among the highest in the country. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

River Falls is a small town where college students really create the town feel and character. So many small towns have lost population over the last 20-30 years that having the local college presence in the River Falls area, with all of the energy of the students filling area dorms and apartments each fall, really helps River Falls maintain a good economy.

Being a small city, River Falls does not have a public transit system used by locals to get to and from work.

The citizens of River Falls are among the most well-educated in the nation: 40.75% of adults in River Falls have a bachelor's degree or even advanced degree, whereas the average US city has 21.84% holding at least a bachelor's degree.

The per capita income in River Falls in 2022 was $29,219, which is lower middle income relative to Wisconsin and the nation. This equates to an annual income of $116,876 for a family of four. However, River Falls contains both very wealthy and poor people as well.

The people who call River Falls home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of River Falls residents report their race to be White, followed by Asian. Important ancestries of people in River Falls include German, Irish, Norwegian, English, and Swedish.

The most common language spoken in River Falls is English. Other important languages spoken here include Polish and Spanish.