New London is a somewhat small city located in the state of Wisconsin. With a population of 7,425 people and two associated neighborhoods, New London is the 126th largest community in Wisconsin. New London has seen a significant amount of newer housing growth in recent years. Quite often, new home construction is the result of new residents moving in who are middle class or wealthier, attracted by jobs, a healthy local economy, or other amenities as they leave nearby or far away areas for greener pastures. This seems to be the case in New London, where the median household income is $50,577.00.

And if you like science, one thing you'll find is that New London has lots of scientists living in town - whether they be life scientists, physical scientists (like astronomers), or social scientists (like geographers!). So, if you're scientific-minded, you might like it here too.

New London is a small city, and as such doesn't have a public transit system that people use to get to and from their jobs every day.

The percentage of adults in New London with college degrees is slightly lower than the national average of 21.84% for all communities. 16.88% of adults in New London have a bachelor's degree or advanced degree.

The per capita income in New London in 2022 was $23,749, which is low income relative to Wisconsin and the nation. This equates to an annual income of $94,996 for a family of four. However, New London contains both very wealthy and poor people as well.

New London is a very ethnically-diverse city. The people who call New London home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of New London residents report their race to be White, followed by Asian. New London also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 17.22% of the city’s residents. Important ancestries of people in New London include German, Swedish, Irish, Dutch, and French.

The most common language spoken in New London is English. Other important languages spoken here include Spanish and Polish.