Ashland is a somewhat small city located in the state of Wisconsin. With a population of 7,874 people and three associated neighborhoods, Ashland is the 119th largest community in Wisconsin. Much of the housing stock in Ashland was built prior to World War II, making it one of the older and more historic cities in the country.

Compared to the rest of the country, citizens of Ashland spend much less time in their cars: on average, their commute to work is only 14.51 minutes. This also means that noise and pollution levels in the city are less than they would otherwise be.

The citizens of Ashland are slightly better educated than the national average of 21.84% for all cities and towns, with 22.79% of adults in Ashland having a bachelor's degree or advanced degree.

The per capita income in Ashland in 2022 was $30,062, which is lower middle income relative to Wisconsin, and middle income relative to the rest of the US. This equates to an annual income of $120,248 for a family of four. However, Ashland contains both very wealthy and poor people as well.

Ashland is a somewhat ethnically-diverse city. The people who call Ashland home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Ashland residents report their race to be White, followed by Native American. Important ancestries of people in Ashland include German, Irish, Polish, Norwegian, and Swedish.

The most common language spoken in Ashland is English. Other important languages spoken here include Polish and Italian.