Denison is a medium-sized city located in the state of Texas. With a population of 26,328 people and eight associated neighborhoods, Denison is the 129th largest community in Texas.

In terms of college education, Denison is nearly on par with the US average for all cities of 21.84%: 17.87% of adults 25 and older in Denison have a bachelor's degree or advanced degree.

The per capita income in Denison in 2022 was $28,829, which is middle income relative to Texas, and lower middle income relative to the rest of the US. This equates to an annual income of $115,316 for a family of four. However, Denison contains both very wealthy and poor people as well.

Denison is a very ethnically-diverse city. The people who call Denison home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Denison residents report their race to be White, followed by Black or African-American. Denison also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 11.32% of the city’s residents. Important ancestries of people in Denison include Irish, German, English, Scottish, and Italian.

The most common language spoken in Denison is English. Other important languages spoken here include Spanish and Polish.