Lahaina is a somewhat small coastal town (i.e. on the ocean, a bay, or inlet) located in the state of Hawaii. With a population of 12,702 people and seven associated neighborhoods, Lahaina is the 17th largest community in Hawaii.

Housing costs in Lahaina are among some of the highest in the nation, although real estate prices here don't compare to real estate prices in the most expensive communities in Hawaii.

Lahaina is also nautical, which means that parts of it are somewhat historic and touch the ocean or tidal bodies of water, such as inlets and bays. Quite often, nautical areas such as these attract visitors and locals who come to enjoy the scenery and various waterfront activities.

The education level of Lahaina citizens is a little higher than the average for US cities and towns: 24.83% of adults in Lahaina have at least a bachelor's degree.

The per capita income in Lahaina in 2022 was $34,615, which is lower middle income relative to Hawaii, and middle income relative to the rest of the US. This equates to an annual income of $138,460 for a family of four. However, Lahaina contains both very wealthy and poor people as well.

Lahaina is an extremely ethnically-diverse town. The people who call Lahaina home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Lahaina residents report their race to be Asian, followed by White. Lahaina also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 13.06% of the town’s residents. Important ancestries of people in Lahaina include Irish, English, Portuguese, German, and Italian.

Lahaina also has a high percentage of its population that was born in another country: 32.94%.

The most common language spoken in Lahaina is English. Other important languages spoken here include Pacific Island languages and Tagalog.