Rodeo is a somewhat small coastal town (i.e. on the ocean, a bay, or inlet) located in the state of California. With a population of 9,653 people and two associated neighborhoods, Rodeo is the 424th largest community in California.

Housing costs in Rodeo are among some of the highest in the nation, although real estate prices here don't compare to real estate prices in the most expensive communities in California.

One interesting thing about the economy is that relatively large numbers of people worked from their home: 7.24% of the workforce. While this number may seem small overall, as a fraction of the total workforce this is high compared to the rest of the county. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

One of the nice things about Rodeo is that it is nautical, which means that parts of it are somewhat historic and touch the ocean or tidal bodies of water, such as inlets and bays. Because of this, visitors and locals will often go to these areas to take in the scenery or to enjoy waterfront activities.

One downside of living in Rodeo, however, is that residents on average have to contend with a long commute, spending on average 35.04 minutes every day commuting to work. However, local public transit is widely used. For those who would prefer to avoid driving entirely and leave their car at home, it may be an option to use the transit instead.

Even though Rodeo is a smaller town, it has many people who hop on public transportation – mostly the bus for their daily commute to work. Typically, these people are commuting to good jobs in the surrounding cities.

The overall education level of Rodeo is somewhat higher than in the average US city of 21.84%: 28.36% of adults 25 and older in the town have at least a bachelor's degree.

The per capita income in Rodeo in 2022 was $40,299, which is middle income relative to California, and upper middle income relative to the rest of the US. This equates to an annual income of $161,196 for a family of four. However, Rodeo contains both very wealthy and poor people as well.

Rodeo is an extremely ethnically-diverse town. The people who call Rodeo home describe themselves as belonging to a variety of racial and ethnic groups. People of Hispanic or Latino origin are the most prevalent group in Rodeo, accounting for 27.18% of the town’s residents (people of Hispanic or Latino origin can be of any race). The greatest number of Rodeo residents report their race to be White, followed by Asian. Important ancestries of people in Rodeo include German, Irish, English, Italian, and European.

In addition, Rodeo has a lot of people living here who were born outside of the US (23.15%).

The most common language spoken in Rodeo is English. Other important languages spoken here include Spanish and Tagalog.