Rodeo is a somewhat small coastal town (i.e. on the ocean, a bay, or inlet) located in the state of California. With a population of 9,653 people and two associated neighborhoods, Rodeo is the 424th largest community in California.

Housing costs in Rodeo are among some of the highest in the nation, although real estate prices here don't compare to real estate prices in the most expensive communities in California.

Telecommuters are a relatively large percentage of the workforce: 7.24% of people work from home. While this number may seem small overall, as a fraction of the total workforce it is high relative to the nation. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

One of the nice things about Rodeo is that it is nautical, which means that parts of it are somewhat historic and touch the ocean or tidal bodies of water, such as inlets and bays. Because of this, visitors and locals will often go to these areas to take in the scenery or to enjoy waterfront activities.

In Rodeo, however, the average commute to work is quite long. On average, people spend 35.04 minutes each day getting to work, which is significantly higher than the national average. One bright side is that local public transit is widely used, so it may be an option to avoid the headache of driving in the heavy traffic by leaving the car at home and taking transit.

Even though Rodeo is a smaller town, it has many people who hop on public transportation – mostly the bus for their daily commute to work. Typically, these people are commuting to good jobs in the surrounding cities.

The percentage of people in Rodeo who are college-educated is somewhat higher than the average US community of 21.84%: 28.36% of adults in Rodeo have at least a bachelor's degree.

The per capita income in Rodeo in 2022 was $40,299, which is middle income relative to California, and upper middle income relative to the rest of the US. This equates to an annual income of $161,196 for a family of four. However, Rodeo contains both very wealthy and poor people as well.

Rodeo is an extremely ethnically-diverse town. The people who call Rodeo home describe themselves as belonging to a variety of racial and ethnic groups. People of Hispanic or Latino origin are the most prevalent group in Rodeo, accounting for 27.18% of the town’s residents (people of Hispanic or Latino origin can be of any race). The greatest number of Rodeo residents report their race to be White, followed by Asian. Important ancestries of people in Rodeo include German, Irish, English, Italian, and European.

Foreign born people are also an important part of Rodeo's cultural character, accounting for 23.15% of the town’s population.

The most common language spoken in Rodeo is English. Other important languages spoken here include Spanish and Tagalog.