Madera is a larger medium-sized city located in the state of California. With a population of 68,050 people and 22 associated neighborhoods, Madera is the 139th largest community in California.

The percentage of people in Madera with college degrees is quite a bit lower than the national average for cities and towns of 21.84%: just 10.46% of people over 25 have a bachelor's degree or advanced degree.

The per capita income in Madera in 2022 was $23,006, which is low income relative to California and the nation. This equates to an annual income of $92,024 for a family of four. However, Madera contains both very wealthy and poor people as well.

Madera is an extremely ethnically-diverse city. The people who call Madera home describe themselves as belonging to a variety of racial and ethnic groups. People of Hispanic or Latino origin are the most prevalent group in Madera, accounting for 81.03% of the city’s residents (people of Hispanic or Latino origin can be of any race). The greatest number of Madera residents report their race to be White, followed by Black or African-American. Important ancestries of people in Madera include German, English, Irish, Italian, and European.

Madera also has a high percentage of its population that was born in another country: 27.50%.

The most common language spoken in Madera is Spanish. Other important languages spoken here include English and Native American languages.