Grover Beach is a somewhat small coastal city (i.e. on the ocean, a bay, or inlet) located in the state of California. With a population of 12,619 people and three associated neighborhoods, Grover Beach is the 385th largest community in California.

Housing costs in Grover Beach are among some of the highest in the nation, although real estate prices here don't compare to real estate prices in the most expensive communities in California.

Telecommuters are a relatively large percentage of the workforce: 12.06% of people work from home. While this number may seem small overall, as a fraction of the total workforce it is high relative to the nation. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Grover Beach is also nautical, which means that parts of it are somewhat historic and touch the ocean or tidal bodies of water, such as inlets and bays. Quite often, nautical areas such as these attract visitors and locals who come to enjoy the scenery and various waterfront activities.

The education level of Grover Beach citizens is substantially higher than the typical US community, as 30.88% of adults in Grover Beach have at least a bachelor's degree.

The per capita income in Grover Beach in 2022 was $40,184, which is middle income relative to California, and upper middle income relative to the rest of the US. This equates to an annual income of $160,736 for a family of four. However, Grover Beach contains both very wealthy and poor people as well.

Grover Beach is an extremely ethnically-diverse city. The people who call Grover Beach home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Grover Beach residents report their race to be White, followed by Asian. Grover Beach also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 32.90% of the city’s residents. Important ancestries of people in Grover Beach include German, English, Irish, Scottish, and French.

The most common language spoken in Grover Beach is English. Other important languages spoken here include Spanish and German/Yiddish.